The Challenge
Launch Beauty Month in Nigeria, a unique celebration of beauty by Nivea to boost sales, promote cross- category usage, encourage trial and establish emotional connection with Nigerian women.
The Execution
Using the humankind approach, we connected with the audience emotionally emphasizing that real beauty emanates from within The campaign – ‘Reveal Your Beautiful’ was executed through a multi channel strategy.
The Result
The “Reveal Your Beautiful” campaign successfully resonated with Nigerian women, leading to increased sales and a significant impact on Nivea product demand.
