The Challenge
Launch Lord Of The Rings: The Rings of Power, in Nigeria, positioning it as the biggest Prime Video original release. Establish Prime Video as the streaming destination of choice for the biggest and most premium TV shows.
The Execution
Our first step was to create a grand plan to bring Nigeria on this new and audacious journey of adventure and a long pedigree of great storytelling. The big question then was HOW? A drone show was our big answer. We would devise an innovative and spellbinding way to 1. arrest the attention of Nigerians nationwide, 2. drive awareness and anticipation for The Rings of Power in an epic way, 3. engage & drive consumer fanfare, and finally, 4. accelerate brand talkability, making LOTR: The Rings of Power the most-watched television series in Nigeria.
The Result
- 500k App downloads
- 1.2M Instagram impressions
- 1.5M Twitter
- 1.8M #JapaToPrime mentions
