The Challenge
Burger King aimed to establish its brand promise, ensuring potential customers were aware of its value propositions, ultimately driving brand awareness, engagement, and advocacy through an exceptional customer experience.
The Execution
Our strategy focused on developing a 360 IMC Campaign by highlighting the ‘Real Burger Experience’ to connect with local nuances and drive adoption. The messaging centred around the promise of a superior burger experience to create excitement amongst the target audience.
The Result
Successful reception of Burger king in Nigeria. Digital growth of 10k Instagram followers and 2k Facebook followers within 2 months. Overall reach of 1.9m with an impressive 6.4% average engagement on content.
