This holiday season, Leo Burnett Lagos lit up the festive spirit with a groundbreaking initiative – unveiling Africa’s largest Christmas tree made entirely of cans. As part of the “Better with a Can” campaign, the project seamlessly combined creativity, sustainability, and community engagement.
Standing tall at 15 feet, the stunning installation featured five thousand recycled cans, symbolizing a commitment to environmental sustainability and innovation.
The campaign not only celebrated the joy of Christmas but also highlighted the versatility of canned products. Visitors were invited to different activities, e.g., donate cans, play board games, making it an unforgettable experience.
“This initiative shows how creativity can inspire positive change,” said one of the consumers.
